Further info

How we keep sustainable

Let’s look at the full picture.

We make the food system more sustainable because we deliver sustainable species caught or farmed in the right way. We get seafood from our fishers and farmers to your forks faster, through fewer hands and over a shorter total distance than grocery stores. Not to mention, our food is all flash frozen and pre-portioned, so you’re not throwing away expired seafood that you didn’t get around to eating and you’re not overbuying — which is a burden on the planet (and your wallet).

Sustainable from the source

Sustainable sourcing means getting to know our suppliers far beyond what you read on the label. We aim to get as close to the source of our supply as possible, that means knowing and visiting supplier facilities in person and understanding and evaluating their value chains to ensure they meet our standards.


We can potentially save up to 80% on carbon emissions compared to store bought groceries, thanks to our streamlined supply chain and more efficient distribution, which reduces greenhouse gas emissions. With our new, reusable packaging, we’re able to get your orders delivered to you faster and fresher than ever before. (For aggregated deliveries – read full article here.)


We agree, plastic sucks. We are conscious that there must be a balance between sending fresh, high-quality, safe products and ensuring that we do this with minimum packaging. We think the best kind of packaging is reusable, the majority of our packaging is reusable. If it can’t be reused, it can be recycled.


We create less food waste than retail grocery stores. We do this by offering exclusively frozen products eliminating the large waste created by the lengthy supply chain required to catch and sell fresh fish in grocery stores and the limited lifespan of ‘fresh’ fish.  We also perfectly portion seafood to what you would typically need for each meal. So there’s less prep for you, and less wasted food.