Sell on Caught Online
Your Products. Our Customers. You get paid automatically, every day.
- Seafood
- Meat & poultry
- Dairy & deli
- Bakery
- Ready meals
- Pantry
- Health & wellness
- Beauty
- Baby
- Pet
List your products on South Africa’s online marketplace for better local brands, under your own name. We sell, we deliver, and your share of every sale is ring-fenced and paid out daily. Sign up today, be selling this week.
No listing fee. You set your supply price and can pause any product at any time.
What we’re building
On a mission to connect South Africa’s best producers directly with a million South African members.
Local products wherever we can. If it is made here, by people who care how it is made, we would rather stock it than import an equivalent — and we would rather you sold it to our members under your own name than someone else’s.
Our job is to curate. Can we list everything you make? Possibly not. Getting the mix right — the correct products and the correct amount of choice for our customers — is the work we do on your behalf, and it is why the things we do list sell.
What we’re looking for
Ten shelves. One standard.
Better locally made South African products, and healthier alternatives wherever they exist. Fewer chicken nuggets, more free-range tenders. More whole foods, fewer ingredient lists you need a chemistry degree to read. If someone already makes the better version of a thing, we would rather stock theirs.
Seafood
Line-caught and farmed, shellfish, smoked and cured.
Meat & poultry
Grass-fed beef and lamb, free-range chicken, game, biltong.
Dairy & deli
Artisanal cheese, butter, yoghurt, charcuterie.
Bakery
Real bread, pastries, patisserie worth a detour.
Ready meals
Dim sum, curries, pies and stocks, made by people who cook.
Pantry
Sauces, oils, spice, preserves, whole grains.
Health & wellness
Supplements, functional foods, honest nutrition.
Beauty
Skin and body care with ingredient lists you can read.
Baby
Food, formula and everyday care a parent can trust.
Pet
Raw and dry food, treats worth giving.
Made by people who care. That is the whole filter. If that is you, we want to hear from you even if your category is not on this list yet.
Apply to sellYour dashboard
Run your side of it without phoning anyone.
Everything a merchant needs is in one place, on desktop or in the merchant app.
Your dashboard, the morning after a good week
ExampleSales
R 114 680,00490 units · R 3 822,67 a day average
Best day 10 Sept · R 18 280,00
Products & pricing
Add products, variants and photos. Change your supply price any time — changes take effect on the next order.
Stock & deliveries
Book a delivery into our warehouse with your own reference. See what’s on hand, move stock between Cape Town and Johannesburg, or call it back.
Delivery days & cut-off
Set the days you deliver and a daily cut-off. Orders before cut-off go onto your list for the next delivery day.
Sales & availability
What’s selling, what’s low, what’s about to date. Mark down a lot that’s nearing its date instead of losing it.
Payouts & statements
Every payout, every order behind it, and a place to load your invoice so reconciliation is one click.
Queries & disputes
Raise a query on any order line and talk to our team in the thread. Nothing gets lost in email.
How it works
You make the product. We do everything between our doors and the customer’s.
Caught Online is a marketplace with its own cold chain. Your products appear alongside ours under your brand, sold by us, delivered by us, with your money handled separately from ours.
Send us a price list
- Your price list with unit sizes, pack counts and barcodes — a spreadsheet is fine
- One photo per product, uploaded in your dashboard or sent to us
- We load your range and write the listings in our house style
- You review every product before it goes live
No system to connect, nothing to install. Most merchants are live within a week.
Connect your store
- Install the Caught Online app from your Shopify admin
- Choose which products to list — titles, variants and photos come across automatically
- Send us your supply prices — your Shopify prices are retail, not what we pay you
- Stock stays in sync with your store
Saves the keying-in. Same approval, same payouts, same dashboard.
Either way we need your supply prices. Connecting Shopify brings your catalogue across, but the price in your store is what your own customers pay — it is not what we pay you. Your supply price is a separate number you set, and you can change it any time in your dashboard.
Getting paid
Your money is ring-fenced before we touch our own.
When a customer pays, the money is held on our payment platform, not in our trading account. Your share of every sale is set aside the moment it happens.
- You set your supply price. We set the retail price the customer sees. What you earn per unit is a number you chose and can see in your dashboard.
- Payouts run every day on what has sold, and land in your bank account within one to two days.
- Every payout comes with a statement listing the orders behind it. Upload your invoice against it so both sides reconcile to the same number.
- We cannot draw our own money out ahead of yours. The platform enforces a floor equal to what is owed to merchants.
Every delivery, reconciled against your own invoice
ExampleThis is the screen in your dashboard. One ring per delivery you send us: the whole circle is what you consigned, and the solid arc is money already in your bank. Attribution is exact — each ring traces back to the stock in that delivery, not a pooled balance — so you can take any one of them to your bookkeeper.
Delivery 1
2 Sep
R12,400 paid
0 of 80 left
Inv INV-1042
Delivery 2
9 Sep
R7,050 paid
+ R1,760 due
19 of 64 left
Inv INV-1068
Delivery 3
16 Sep
R2,150 paid
+ R740 due
41 of 52 left
Inv INV-1091
- Paid to you
- Earned, due on a later run
- Still on our shelf
Two ways to supply
Send stock to us, or pack to order. Your choice per product.
Stock stays yours. We hold it and pay you as it sells.
Send a quantity into our Cape Town or Johannesburg warehouse. We pick, pack and deliver from it, and the listing carries our delivery promise. You’re paid per unit sold, and you can move or recall stock at any time.
Best for frozen and long-life ambient products where sitting in our freezer costs you nothing.
Nothing sits. You pack against confirmed orders only.
Set a cap per delivery window. We sell up to the cap, then close the product until the next window. After cut-off you get the order list, pack exactly that, and deliver to us for the last mile.
Best for fresh meat, dairy, bakery and anything short-dated. Zero waste on your side.
What we need from you
Four documents, one signature, and a photo of each product.
Questions merchants ask
The short answers.
Apply to sell
Five minutes now. Selling this week.
Tell us what you make and where you’re based. We open your account the same working day and send your dashboard login.
- 1Submit this form
- 2Get your dashboard login by email
- 3Sign the agreement and send your price list — or connect Shopify
- 4Upload your four documents when you have them
- 5We approve your products and you’re live
Rather talk first?
Half an hour to agree how your prices are quoted and the easiest way to get your range loaded. Pick a time that suits you — no need to fill anything in first.
Book a 30-minute callQuestions first? merchants@caughtonline.co.za